About Go Baby
Once upon a time...
a new mom wanted to look good, save time, and get herself and her child out the door. But everything was in her way: poorly designed products, childish pastel colors and cumbersome accessories.
Enter a mom’s imagination and a designer’s stylish flare, and Go Baby was born!
What is Go Baby?
Go Baby is a mommy-driven company that designs hip and functional products focused on getting mommy out the door, looking good and having fun. Inspired by a busy New York City mom, these practical products are designed for stylish moms on-the-go. They fit into your busy lifestyle and help you spend more time with your baby.
What Go Baby believes:
- Just because you are a mom doesn’t mean you should lose your sense of style
- The lifestyle of a modern mom is busy and requires smart products that make
life easier - Go Baby products answer moms’ needs because moms know best!
- Time-saving products translate into more fun with your little one
Our Story
As a new mom living in New York City, costume designer Robin Shane searched for items that would make her new life as a mom more manageable while retaining that sophisticated pre-mom style she loved so much. Searching for products to use with her new baby, she became frustrated by what she found on the market: flimsy products that came only in pastels. She’d often find stylish products that weren’t practical and practical products that weren’t stylish. So, she began designing new products for herself. Teaming up with friend and co-designer Gina Fabiano, the two began listening to the needs of other urban moms in order to begin shaping their products and company.
Go Baby takes the experiences of modern motherhood and translates them into practical, fashionable and reliable products. Go Baby keeps moms looking good and on-the-go!
